Integrated Marketing Communication Program for Zamda Motors Research Paper

Integrated Marketing Communication Program for Zamda Motors - Research Paper Example Integrated marketing communication is the process of developing and implementing various forms of persuasive communication programs with customers and prospects with a view to influence and directly affects the behavior selected market audience (Percy, p. 6). IMC refers to a careful coordination of various promotional messages including traditional advertising, sales promotions, personal selling, event marketing, public relation etc for marketing a particular product or service with a basic objective of maintaining consistency in information to be conveyed to the prospective customers. Yeshin (p. 14) emphasized that the underlying requirement of integrated marketing communication is to ensure maximum consistency in message being communicated to the public as it forces all aspects of communication programs to deliver a single-minded and unified message to the audience. Weiss stressed that the marketer needs to have graphic consistency and message consistency throughout every communica tion emanating from his organization.  Ã‚   Integrated marketing communication is a strategic tool that helps a marketer plan, design and develop coordinated, systematic and measurable brand communication program with customers, employees and other important stakeholders to ensure short term financial benefits as well as long term brand value.     Marketing mix and IMC In an attempt to prepare an IMC project for Zamda motors, it is worth explaining the concepts of marketing mix to illustrate how various marketing elements of the company are coordinated. Traditionally, the marketing mix comprises of four marketing elements; product, price, place and promotion. Many literatures have suggested adding people, process and physical evidence (Palmer, p. 259).   IMC is related to the promotion mix of marketing mix. Promotion, the fourth element of marketing mix, consists of five sub-elements; they are advertising, consumer promotions, personal selling, direct marketing and public re lation. While planning for an effective marketing communication program, it is highly important to consider evaluating all the four marketing mix and sub-elements of the company in order to carefully coordinate the message to be conveyed to the targeted audience.

Health Information Systems Essay Example | Topics and Well Written Essays - 750 words - 1

Health Information Systems - Essay Example Moreover, implementation of Cisco devices would add more reliability to the existing system and help the professionals to obtain the best results. The medical center is facing several problems, which are giving rise to numerous other critical issues in regards of patient care and medication. In such a state of affair, the board of directors needs to sort out the core problems and make arrangements for the medical center to function properly. The standard of patient care needs to be improved and a feasible technological solution is to be implemented. It is the very duty of the advisory committee to examine the possible options that can aid in the better functioning of the hospital and help the hospital staff in building a standard work culture. There are errors in patient medication, maintenance of lab records and patient charts, prompt communication, etc. Doctors are not getting sufficient, authentic, and timely information of their patients, and nurses are receiving incorrect or incomplete orders from the physicians. There are problems in the radiology department and pathology labs. A combined effect of these problems is culminating at occasional critical incidences and loss of hospital reputation. The idea of the CTO is very much in compliance with the hospital’s genuine requirements. If the medical professionals are enabled to access and exploit the hospital information system anywhere and anytime, several vital issues can be really solved. The following recommendations are intended to create a proper roadmap in this concern: 1. Implementation of IEEE 802.11g: The IEEE 802.11g networks use a 25 MHz channel and a spatial stream with the aid of a single antenna, providing only a single transmit/receive path between all the wireless access points and devices. It can obtain a speed up to 54 Mbps. 2. Implementation of IEEE 802.11n: Using the Multiple Input